La mela morsicata ha un valore di ben 154.1 miliardi di dollari, + 6% rispetto allo scorso anno
TECNOLOGIA VOLERE MARCHIO AZIENDE TOP 100 FORBES / ROMA – Tre aziende di tecnologia (Apple, Google e Microsoft) sul podio della classifica delle 100 aziende più ricche al mondo (valore del marchio) stilata, come ogni anno, da Forbes.
Al primo posto la casa della mela morsicata con un valore di ben 154.1 miliardi di dollari (+ 6% rispetto lo scorso anno), segue Google con 82.5 miliardi di dollari (+26% rispetto lo scorso anno) e Microsoft con 75.2 miliardi di dollari (+ 9% rispetto lo scorso anno). La Top 10 è formata poi da Coca-Cola, prima azienda non tech con un valore di 58.5 miliardi di dollari, Facebook, Toyota, IBM, Disney, McDonald’s e GE.
Tra le aziende tecnologiche ci sono anche Samsung all’undicesimo posto con 36,1 miliardi di dollari (-5%), Amazon al dodicesimo posto con 35.2 miliardi di dollari (+25%) e Intel al 17esimo posto con 27.7 miliardi di dollari (+7%).
Da segnalare la continua scalata di Netflix. Il servizio di streaming video si piazza quest’anno al 79esimo posto alle spalle del colosso giapponese Sony (76esimo).
La Top 100 di Forbes con valore del marchi espresso in dollari e area:
1 Apple $154.1 Technology
2 Google $82.5 Technology
3 Microsoft $75.2 Technology
4 Coca-Cola $58.5 Beverages
5 Facebook $52.6 Technology
6 Toyota $42.1 Automotive
7 IBM $41.4 B Technology
8 Disney $39.5 Leisure
9 McDonald's $39.1 B Restaurants
10 GE $36.7 Diversified
11 Samsung $36.1 Technology
12 Amazon $35.2 Technology
13 AT&T $32.6 Telecom
14 BMW $28.8 Automotive
15 Cisco $28.4 Technology
16 Oracle $28 Technology
17 Intel $27.7 Technology
18 NIKE $27.5 Apparel
19 Louis Vuitton $27.3 Luxury
20 Mercedes-Benz $26 Automotive
21 Verizon $25.8 Telecom
22 Walmart $25.4 Retail
23 Honda $25.2 Automotive
24 American Express $24.3 Financial Services
25 Budweiser $23.4 Alcohol
26 Marlboro $21.9 Tobacco
27 SAP $21.6 Technology
28 Gillette $20.2 Consumer Packaged Goods
29 Pepsi $19.4 Beverages
30 Visa $19.2 Financial Services
31 ESPN $16.9 Media
32 Nescafe $16.3 Beverages
33 H&M $15.9 Retail
34 L'Oréal $14.6 Consumer Packaged Goods
35 Ford $14.1 Automotive
36 Audi $14 Automotive
37 HSBC $14 Financial Services
38 HP $13.8 Technology
39 Home Depot $13.6 Retail
40 Frito-Lay $13.6 Consumer Packaged Goods
41 UPS $13 Transportation
42 Accenture $13 Business Services
43 Wells Fargo $12.7 Financial Services
44 Gucci $12 Luxury
45 Starbucks $11.9 Restaurants
46 IKEA $11.9 Retail
47 CVS $11.8 M Retail
48 Hermès $11.7 M Luxury
49 Nestle $11.6 Consumer Packaged Goods
50 Pampers $11.5 Consumer Packaged Goods
51 Fox $11.2 Media
52 Ebay $11.2 Technology
53 Zara $10.7 Retail
54 Danone $10.6 Consumer Packaged Goods
55 Siemens $10.5 Diversified
56 MasterCard $10.4 Financial Services
57 J.P. Morgan $10.3 Financial Services
58 Cartier $10.1 Luxury
59 Chevrolet $9.8 Automotive
60 Colgate $9.2 Consumer Packaged Goods
61 Kellogg's $9.1 Consumer Packaged Goods
62 Kraft $9 Consumer Packaged Goods
63 Lexus $9 Automotive
64 Rolex $8.8 Luxury
65 Chase $8.5 Financial Services
66 Caterpillar $8.4 Heavy Equipment
67 Porsche $8.3 Automotive
68 Bank of America $8.3 Financial Services
69 Citi $8.2 Financial Services
70 Nissan $8.2 Automotive
71 Hyundai $8.1 Automotive
72 Santander $8 Financial Services
73 BASF $8 Diversified
74 Red Bull $7.9 Beverages
75 FedEx $7.7 Transportation
76 Sony $7.6 Technology
77 Volkswagen $7.6 Automotive
78 Coach $7.5 Luxury
79 Netflix $7.4 Technology
80 Chanel $7.2 Luxury
81 Target $7.2 Retail
82 Panasonic $7.1 Technology
83 Thomson Reuters $7.1 Media
84 Canon $7.1 Technology
85 Heineken $7.1 Alcohol
86 LEGO $7.1 Leisure
87 Subway $7.1 Restaurants
88 John Deere $7 M Heavy Equipment
89 Boeing $7 Aerospace
90 Adidas $7 Apparel
91 Uniqlo $7 M Apparel
92 Allianz $6.9 Financial Services
93 T-Mobile $6.8 Telecom
94 BBVA $6.8 Financial Services
95 Corona $6.8 Alcohol
96 Philips $6.8 Diversified
97 Prada $6.8 Luxury
98 RBC $6.8 Financial Services
99 Hershey $6.7 Consumer Packaged Goods
100 Costco $6.7 Discount Stores
S.C.
