Alfa Romeo, a triple deal in Spain

The Italian car manufacturer closes a deal with Real Betis after having joined other La Liga clubs

NOTIZIE ALFA ROMEO REAL BETIS / Alfa Romeo enters football to increase its visibility around the world. The Italian car manufacturer signed a triple sponsorship-deal to gain notoriety in three different zones of Spain. 

The carmaker is part of the group Fiat-Chrysler and recently signed a contract with Real Betis to become official partner of the Spanish side for the current season. Previously, the same company joined Atletico Madrid and Valencia CF.

As reported by ‘Palco23’, the agreement in place allows Alfa Romeo to advertise inside and outside the Benito Villamarin Stadium. In addition, players and technical staff will be using official vehicles of the Italian company.

The general manager of the club, Ramón Alarcón, spoke about this deal.

“Real Betis is proud to join such a prestigious brand like Alfa Romeo, an emblem of technology and Italian design. The carmaker bases its success on the well-done job and on the commitment to quality, values also advocated by Real Betis.”

Luca Parasacco, Alfa Romeo’s CEO for Spain and Portugal replied.

“I know that this is a relevant club in Spain having collected one Liga and two Copay del Rey. We are also aware that Real Betis has one of the best groups of supporters in the world. 

I am very confident that this agreement will benefit both companies in a sport that creates passion, the same feeling that can be experienced while driving one of our cars.”